How a custom project works

Seven steps from first call to launch

This is how Atom Digital delivers custom builds for larger businesses. Small businesses on the Starter Website follow a simpler process: pay the setup fee, choose a theme, send your text and logo, and your website is live within 10 days. See how the Starter Website works.

1
Step 1

Initial Consultation

“What do you need? And what does success look like for you?”

A free 40-minute call. Tell us about your goals, problems and constraints, and we'll suggest a practical next step.

Initial Consultation
2
Step 2

Discovery Workshop

We work through your ideas together and agree what's needed to deliver them. The first payment (25%) is due at this stage.

→You leave with a delivery plan: features, people, timeline and budget

  • Product architecture
  • Processes and people
  • Key features
  • Timeline and budget
  • 25% project deposit pro-forma invoice
3
Step 3

Design & Prototyping

“This is where your ideas start to take shape”

We design how your product will look and work, so you can see it before it's built. A clickable prototype is available as an optional extra.

  • User interface design
  • User experience design
  • workflow design
  • interactive prototype - optional (extra cost)
4
Step 4

Product Backlog

The full list of features to build, estimated and put in priority order. The second payment (30%) is due at this stage.

  • Features
  • Screenshots
  • Documentation
  • Estimated and prioritised tasks
  • 30% project deposit pro-forma invoice
5
Step 5

Sprint Schedule

“We build in short rounds called sprints”

We build the features in priority order and release early versions for you to try and comment on. The third payment (25%) is due at this stage.

  • High-quality coding and testing
  • Going Alpha version live in stages – with time for feedback
  • Great communication with you
  • Flexibility to adapt features along the way (but within the agreed budget and timeline)
  • 25% invoice pro-forma & invoice
6
Step 6

Launch Prep

A near-final version goes live for testing. We fix any problems you find before the full launch. The final payment (20%) is due at this stage.

  • Beta Going live
  • testing and feedback
  • Bug fixes
  • Patches and updates
  • Final payment invoice
  • Ongoing support and updates (extra cost - optional)
7
Step 7

Go Live & Support

Your product is live. For 30 days after launch we monitor it and fix bugs. Ongoing support after that is optional and quoted separately.

  • Going live
  • Monitoring and maintenance for 30 days after launch (for bug fixes and patches)
  • Final Receipt
  • Ongoing support and updates (extra cost - optional)

Payments, ownership and support

The key terms for working with Atom Digital. Your written agreement always confirms the details for your project.

What happens after we decide to start a custom project?

An Atom Digital custom project follows seven steps: an initial consultation, a discovery workshop that produces your delivery plan (covering features, people, timeline and budget), design and prototyping, a prioritised feature list called the product backlog, building in sprints, launch preparation, and go-live with launch support.

When are payments due?

For Atom Digital's Starter Website, you pay the one-off £495 + VAT setup fee upfront, before work begins. Any add-ons (£100 + VAT each) are also paid upfront. Hosting and maintenance is then £59 + VAT a month, billed monthly in advance: each payment covers the month ahead, and the first is taken within 5 days of your website going live. Custom builds are paid in four stages: 25%, which acts as your deposit, when the discovery workshop is complete, 30% at the product backlog stage, 25% during the build (sprint) stage and the final 20% at launch preparation.

Who owns the website, code and data?

Atom Digital websites run on Atom Digital's platform: you use the website for as long as you pay for it, and the code, design and files stay with Atom Digital. With the Starter Website, this always applies, including if you leave. On a custom build, you can ask to own the code and take the website with you, but this must be agreed during the requirements phase and written into your agreement. Your domain name always stays yours.

How will I see progress and give feedback?

During an Atom Digital custom project you review design work, a prioritised feature list (the product backlog) and early versions released in stages, with time built in for your feedback. An interactive prototype is available as an optional extra at additional cost.

What if we want extra features after the price is agreed?

It depends on your package. On Atom Digital's Starter Website, new features and edits are not included in the price; each is quoted per task with its own timeline, and work starts once you accept the quote. On a custom build, Atom Digital can adapt features along the way if the change fits within the agreed budget and timeline; anything beyond them is assessed for its effect on cost and schedule before work starts.

Can I cancel the Starter Website?

Atom Digital's Starter Website has a 12-month minimum term, because the setup fee is kept low. If you cancel during the first 12 months, an exit fee applies equal to the monthly fees for the rest of that year. After the first year, you can cancel with one month's notice, or move to a new fixed-term contract, which may come with a better price. The setup fee is not refundable once work has begun.

Read the Starter Website terms
Can I move my Starter Website to another developer or host?

No. Atom Digital's Starter Website runs on Atom Digital's own platform and can't be transferred to another host or developer. If you leave, Atom Digital does not hand over the website, its design or its files, including a logo Atom Digital designed. Your domain name stays yours, so you can point it to a new website built elsewhere. If you need a website you can take with you, ask for a custom build and agree ownership during the requirements phase.

Read the Starter Website terms
What support is included after launch?

With Atom Digital's Starter Website, hosting and maintenance continue for as long as you pay the £59 + VAT monthly fee. Maintenance means keeping your website running and working properly; edits to your content and new features are not included and are priced depending on the task. To report a problem, use the contact form on Atom Digital's website and choose "Report a problem". Custom builds include 30 days of monitoring and maintenance after launch, covering bug fixes and patches; any handover and training are set out in your proposal.

What happens when the 30-day launch support on a custom build ends?

Ongoing support is not included automatically after the 30-day launch-support period on an Atom Digital custom build. You can choose an optional ongoing support and updates plan, quoted separately. Agree what you need before launch support ends so it is clear who looks after maintenance and changes afterwards.

Can we pay monthly or split a project into phases?

Yes. Atom Digital's Starter Website is already split into a one-off setup fee and a monthly fee. Custom builds are normally paid in four stages, and monthly payment plans are available by agreement. Ask about a payment plan on your free call so it can be included in your proposal.

Will I pay for discovery, a technical audit or a prototype?

Atom Digital's first 40-minute call is free; it is not a full technical audit. On a custom build, the discovery workshop is the first stage of the project, and the first 25% payment is due when it is complete. An interactive prototype is optional and costs extra.

What will you need from our team, and how much time will it take?

For Atom Digital's Starter Website, you choose a theme, send your page text and logo, and buy your domain name. A custom build needs more: you take part in the discovery workshop, give feedback on designs and early versions, and approve decisions. The time involved depends on the project and is planned in your delivery plan.

How do we test the work and decide it is ready to launch?

On an Atom Digital custom build, you review designs and early versions as the project progresses, and launch preparation includes beta testing and fixes before go-live. The final payment is due at launch preparation. For the Starter Website, Atom Digital builds from the theme, text and logo you have agreed.

What happens if the project is delayed or we can't provide content on time?

For Atom Digital's base Starter Website, the 10-day delivery starts once your theme, text and logo are agreed, and any wait for your information moves the delivery date back by the same time. On a custom build, a change to content, access or approvals can affect the schedule, and Atom Digital updates the delivery plan with you.

Your data and security

Is Atom Digital GDPR compliant, and who is responsible for customer data?

For the Starter Website, your business is the controller of personal data your contact form collects, and Atom Digital processes it for you under the UK GDPR, as set out in the Starter Website terms. For custom builds, responsibilities are set out in your agreement. Atom Digital's Privacy Policy explains how Atom Digital handles your own details.

Where will our data be stored, and can it stay in the UK?

Atom Digital hosts the Starter Website in a data centre in the EU, which UK data protection law recognises as giving adequate protection. UK-only hosting is not currently offered for the Starter Website. For a custom build, where data is stored depends on the services used and is set out in your proposal.

Can you sign an NDA or a data processing agreement?

Atom Digital considers NDAs and data processing agreements case by case. Raise your requirements on your free call, before you share confidential information or personal data. For the Starter Website, Atom Digital's role in processing personal data is already set out in the Starter Website terms.

How are our website and backups protected?

Atom Digital backs up the Starter Website every two weeks as part of hosting and maintenance. Atom Digital does not currently publish a guaranteed time to restore a website from backup. For custom builds, backup arrangements are set out in your agreement.

What should we do if we suspect a security incident or data breach?

Contact Atom Digital straight away by phone on 07731 957278 or by email at hello@atomdigital.london, describing what you noticed and when. Don't send passwords in your message. For the Starter Website, Atom Digital tells you without undue delay if it becomes aware of a personal data breach affecting your website.

Can we export our data or have it deleted when we leave?

Enquiries from the Starter Website's contact form already arrive in your business email, so you keep them. When a Starter Website contract ends, Atom Digital deletes the personal data it holds for your website within 30 days, unless the law requires it to be kept. The website and its files are not handed over. For custom builds, your agreement sets this out.

Is Atom Digital ISO 27001 or Cyber Essentials certified?

No. Atom Digital does not currently hold ISO 27001 or Cyber Essentials certification, and has not published independent security test results. Atom Digital's ISO support service helps other businesses prepare for certification; that is different from Atom Digital holding a certificate itself.

Book a Free Consultation

Book a Free Consultation

Share your goals. We’ll take it from there.

The first call with Atom Digital is free and lasts 40 minutes. Tell us what you want to improve—a website, a dashboard, your CRM, workflow automation, ISO readiness or the Chieftain AI beta—and we'll suggest a practical next step. The call is not a full technical audit; if your project needs a closer look, we may suggest a longer discovery session. Sending an enquiry does not start a paid engagement.